Thank you for your interest in MASSIVEGOOD. As previously announced, following a decision by our Board, the MASSIVEGOOD programme has been discontinued. Please refer to our November 24th message that was posted on MASSIVEGOOD.org.
November 24th, 2011 The Board of the Millennium Foundation has decided to discontinue MASSIVEGOOD at the end of 2011 and concentrate on raising funds for global health through other innovative initiatives with the private sector. Although MASSIVEGOOD has been successfully piloted in Spain, the Board does not see sufficient enough returns for such a micro-philanthropy initiative in today’s economic climate.
But this is just a new phase for MASSIVEGOOD and for the Millennium Foundation.
The Millennium Foundation plans to continue raising funds for the fight against HIV/AIDs, malaria and tuberculosis and is working with its partners to license the powerful MASSIVEGOOD donation technology for other fundraising campaigns. This tool, created in partnership with travel technology provider Amadeus, integrates seamlessly into the purchasing process. Despite the economy, the Millennium Foundation has achieved an impressive 2.5% online donation rate with MASSIVEGOOD on travel agents in Spain – a high figure compared to similar rates by end-customers online.
We look forward to seeing this technology, developed and owned by Amadeus, blossom in the hands of a high-profile partner. At the same time, MASSIVEGOOD has attracted the support of leading travel and tourism industry competitors across the globe and the Millennium Foundation plans to leverage this support to raise funds for global health.
For those of you that gave to MASSIVEGOOD, we thank you for your support and guarantee that 100% of donations will go towards saving lives. You can read below how your donations will be used by our two global health partners, UNITAID and the Red Cross. Travelers can still give to the Red Cross through our “Children Without Malaria” campaign until the end of 2011.
Finally, we’d like to applaud our many partners, especially those Spanish travel companies that took the unprecedented step of integrating our donation solution.
Our Story and the future
MASSIVEGOOD was conceived in the boom climate of 2007, when the fundraising capabilities of the internet seemed endless. Yet the idea for a voluntary, consumer-facing initiative like MASSIVEGOOD was a rarity in the world of institutional development cooperation. The financial crisis that soon followed only made the case stronger as development aid for health was flat-lined.
The Millennium Foundation was set up by the drug-purchasing agency UNITAID in 2008, following the success of a tiny airline tax in several countries, which has enabled UNITAID to provide $2 billion for the fight against HIV/AIDS, malaria and tuberculosis. UNITAID uses the steady revenue provided by these taxes to create markets for life-saving drugs and diagnostics. MASSIVEGOOD was developed as a voluntary component to these taxes.
This technology was unveiled at the United Nations last March under the name MASSIVEGOOD and launched in its first market, Spain, in June 2010 on major booking platforms. In December 2010, the Foundation launched a joint fundraising campaign with the Spanish Red Cross for its malaria control programs in Tanzania and Gambia. The Foundation noted steady donation rates of 2.5% on online travel agent partners in Spain over a period of 10 months since launching.
In 2011 the Foundation worked to replicate this “co-branded” model (with a revenue-sharing agreement) with other well-known health brands in other key markets. By leveraging these consumer health brands with MASSIVEGOOD technology, the Foundation hoped to duplicate its Spanish success in several countries. This proved to be more difficult than imagined. After all, the business case for MASSIVEGOOD was prepared in 2007, before the economic crisis made potentially disruptive charity initiatives at the point-of-sale risky propositions. Meanwhile, local and “green” causes often took precedence for travel industry partners over the global health causes championed by the Foundation.
However, MASSIVEGOOD does have a bright future and can continue to be an innovative fund-raising tool. If used by a high-profile health organization with global reach and resources, the technology behind MASSIVEGOOD can power all sorts of online fundraising campaigns. We will continue to ensure that this tool is used for the greater good and plan to continue raising funds for UNITAID, the only global health organization to use markets to deliver life-saving medicine to patients in developing countries.
Where will donations go?
The Foundation will be making grants to the two organizations it has raised funds for using the MASSIVEGOOD donation solution: UNITAID and the Spanish Red Cross.
– For those that gave in Spain after December 2010, 80% of donations go to the Spanish Red Cross malaria control programs in Tanzania and Gambia. Money will be used to purchase malaria bed-nets, test kits and life-saving malaria treatments for children. 20% of donations go UNITAID. You can read about the patients receiving this care and the health workers delivering it on our special campaign website here.
- For those that gave in the US and globally after March 2010, their donations go to UNITAID to scale up access to treatment for HIV/AIDS, malaria and tuberculosis for people in low-income countries, by leveraging price reductions for quality diagnostics and medicines and accelerating the pace at which these are made available. These market interventions result in concrete health products that save lives: HIV treatments for children, malaria bed-nets, vital tuberculosis drugs and much more. Read about how UNITAID’s model saves lives using the market here.